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How To Drive Traffic To Your Adsense Website!

If you have a website for the purpose of earning income using Adsense, then you need to be receiving a lot of visitors to your site.

Without much traffic to your website, you won't receive enough clicks on your Adsense ads to make much money.

There are several ways to drive traffic to your website with the most effective being directory submissions.

By submitting your website to website directories, you are creating lots of backlinks to your website. The more backlinks you have to your site, the higher ranking your website will receive in the search engines.

Backlinks work a bit like a voting system. When a directory accepts your website it is like it's giving it a vote. The more votes your website gets the better placing you will receive in the search engines and the more traffic you will receive to your website.

The more traffic you receive, the more clicks you will receive on your Adsense ads and ultimately the more money you will make from Adsense.

Another very good way to receive more traffic to your website is through Article marketing.

Writing articles about the topic of your website and submitting those articles to article directories. When you submit your articles you need to include a link to your website in your signature.

Articles marketing will increase your traffic in two ways. Firstly, you are again increasing the number of backlinks to your website and therefore increasing you number of 'votes' and therefore also increasing your page ranking.

Secondly, by submitting your articles to article directories, when people visit those directories and see your articles, they may follow your link back to your website.

Also add your article to your website itself as this will be increasing the content of your website, which the search engines love.

The next way to drive traffic to your site is by setting up a blog. A blog is a little bit like an online diary and you can pretty much write in it whatever you want.

Try and make a post to your blog as often as you can relating to your website and always put the link to your website at the end. Every time you update your website, put a post in your blog about it. Every time you add an article to your website, add it to your blog also. The more you update your blog, the quicker your blog will receive traffic and drive that traffic to your websites. Blogs can rise in page rank much quicker than a website can, so to get a good ranking with your blog is a great way of driving traffic to your site.

Another good way to increase your backlinks is to exchange links with other websites that relate to the same topic as yours.

You can do this buy searching the internet for websites relating to yours and sending them an email asking if they'd be interested in exchanging links with you.

The other way is to visit forums relating to the topic and submit a post asking for link exchanges.

As well as forums relating to the topic you could also go to Internet Marketing forums or work at home type forums, many of these forums have sections specifically for link exchanges. Put a post there asking if anyone is interested in a link exchange with your topic.

Article Source: http://EzineArticles.com/?expert=Sheryl_Polomka


Tips For A Successful Adsense Site

One doesn't have to dig very deep on the Internet to find an adsense site. At its most basic level, an adsense site is a site which displays Google Adsense ads to earn money. The problem is that the majority of Adsense sites are trash – just content scraped off other sites that has been thrown together into a mish-mash that the webmaster calls a website.

If you want to be highly successful in the Adsense site industry, you're going to have to do something drastically different. Following are several tips you can use to distinguish yourself from the crowd.

1 – Use a professional design
Many adsense sites use a very basic, cheap looking template that they paste their content into. If you use a professional website design, people are more likely to place value and trust in your site.

2 – Use unique content
Don't use recycled content. Take the time or money required to get your own unique articles and content written for your site. This will allow you to offer your readers content that they cannot get anywhere else, as well as give you better rankings in the search engines.

3 – Create a valuable resource
The purpose of an Adsense site should not be just to get a visitor to come and click on the ads. It should be to get a visitor to come, and because the like you site so much, keep coming back again and again. That is how you can have a highly successful site – returning visitors.

4 – Use other monetization method
Adsense should not be your only source of income from a site. Sell a product, promote affiliate programs, sell banner ads, or sell text link ads on your site. This serves to diversify your income, as well as gives other content for your visitors to look at or click on.

Top 10 AdSense Tricks

Google AdSense - http://www.google.com/adsense - is fast becoming the preferred way for people to earn an income online. Forget eBay and multiple affïliate programs. Whether you are a work-at-home mom trying to make a little extra cäsh or an Internet entrepreneur with hundreds of monetized websites, AdSense is truly the easiest way to earn money.

The self-proclaimed AdSense gurus and experts are sharing this insider knowledge, for a fee.

Editorial Note: Some of the website AdSense examples provided below by the author may have changed since the article was written.

You can learn all these secrets from them, as long as you buy their e-book, sign up for their seminar or purchase their newsletter. But I'm going to share all their AdSense tricks for frëe. Here they are:

1) Color code your ads to match your web site palette *exactly*. Don't use frames around your ads. Instead, in the AdSense code generation interface, make sure you choose the same color as your page background for the ad frame and the ad background.

When choosing the ad heading colors, match them to the *exact* color of your page headings. Use the exact same ad background shade as your page background. Use the exact same ad text font and color as the text on your pages. You can see an example of this color-matching on my Search Engine Advice Blog - notice the 4 link ad unit at the top and the skyscraper text ad unit on the left hand side under the heading Ads by Google as you scroll down the page? The link and text colors are identical to the color palette used throughout the rest of the page.

Near enough is NOT good enough. If you can't quite get the color matching right, use Google's built in color palette together with the RGB to HEX or vice versa color converter on this page - http://www.w3.org/MarkUp/Guide/Style. That handy little tool was a life saver for me.

This is probably the one single tweak that made the most difference to my commission levels.

2) Try not to use the traditional horizontal banner style or leaderboard image ads because people are blind to them.

3) Use Google's own AdSense optimization tips and visual heat map to assist you in deciding where on your page to place your AdSense ad code.

4) Research competitive keywords using a keyword research tool such as Keyword Discovery or grab a list of the most popular keywords from various sources and use them in your web site pages where relevant. This article - http://searchenginewatch.com/facts/article.php/2156041 - is a good source of frequently searched keywords. Targeting popular keywords should trigger AdSense ads on your pages that utilize those keywords. The more popular the keyword or phrase, the higher AdWords advertisers are generally willing to pay-per-click for it so the higher your commission on those clicks.

5) Incorporate the AdSense code into your page so that the ads look like a regular part of your site. You can see an example on this Internet Dating Stories site - http://www.lovestory.com.au - where link ads are incorporated within the regular left hand navigation of the site under the heading "Sponsor Links".

6) Use Google's new 4 and 5 link ad units wherever possible. They seem to have a much higher Click-Through-Rate (CTR) than regular ad styles. You can view all the AdSense ad formats at https://www.google.com/adsense/adformats.

7) Place arrows or images next to your ads to draw attention to them. You can see two different versions on this search engine article library page - http://www.searchenginecollege.com/articles/article-library.htm - at the top (where a pointing hand directs your eye to the ad) and the bottom where 3 images draw your attention to each of the three AdSense ads.

8) Use the full allowance of multiple AdSense ads on each of your pages - 3 regular AdSense ads, plus 1 link unit. Use careful placement of these ads so they blend into your site and don't distract from your content. Clever use of this allowance can be seen on this page about bad Internet dating stories - http://www.lovestory.com.au/bad-stories.htm - where you see:

  • 1 horizontal 4 link ad unit towards the top of the page under the first paragraph.
  • 1 vertical skyscraper text ad unit about halfway down the left hand side under "Sponsor Links".
  • 1 vertical skyscraper image ad unit down the left hand side under "Sponsor Links".
  • 1 horizontal text banner unit at the bottom of the page with images above each ad to draw attention to them.

You can also include 1 AdSense referral button in addition to the 3 other units.

9) Tailor your page content to a particular niche or focus. Page content that is tailored towards a specific theme is more likely to trigger AdWords ads that closely match the content and are therefore more likely to interest your visitors and inspire them to clíck. Don't create pages merely for the sake of placing AdSense ads. Visitors (and search engines) can see through this ruse in an instänt.

10) Use custom Ad Channels for each of your ad placements, for example, "Top 5 Link Unit Blue Palette" or "Left Side Navigation Image Skyscraper" etc. Tweak, track and measure the success of each of these custom channels so you know what gives you the highest CTR. Some ad formats and colors will work better than others, but you won't know which until you test, test and test some more!

Optimizing Adsense - A Guide

The aim with Optimizing your Adsense ads is to find your websites magic formula.

This "magic formula" will do two things:

1. It will generate the greatest responsiveness from your traffic - meaning your highest click through rate.

2. You will earn the maximum amount of revenue possible per click.

To increase your click through rate you will need to focus on your choice of ad format, color, and placement. You will also need to make sure that your ads are as relevant as they can be, as related ads inevitably generate more clicks than unrelated ads. The number of units per page and your use of adlinks will also effect your click through rate.

Ensuring that you are receiving the most that you possibly can per click is a little tricker and involves targeting higher paying adsense keywords through onpage search engine optimization tactics and the creation of supplemental content.

When you've achieved this optimum real revenue from Adsense comes from turning away from optimization and focusing on bringing more and more targeted traffic to your website to what will then be your optimized machine for converting visitors into Adsense money.

Site Design and Integration

Once you know you are going to put adsense on your website you’re going to have to consider where to put it. If this is new site it’s easier, if it’s an existing site it’s more difficult. While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I’ve done really well by placing it on the right, but you should know why you’re doing it that way before hand, and be prepared to change it if it doesn’t work out.


Google has also has published a list of the highest performing ad sizes:

* 336×280 large rectangle

* 300×250 inline rectangle

* 160×600 wide skyscraper


From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don’t really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.

Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.

The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it’s a trade off. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors.

TIP: For forums try placing the adsense ads directly above or below the the first forum thread.

Using Images with adsense

One of the latest ’secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but came out in a digital point forum thread where a member talked about quadrupling their CTR. Basically you set up the adsense code in a table with four images that line up directly with the ads. Whether or not this is deceptive is fuzzy and very subjective. Obviously four blinking arrows would be ‘enticing people to click’ and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn’t, so use your best judgment here and look at it from the advertiser or Google’s perspective. If you have a question as to your implementation being ‘over the line’ write to adsense and ask them to take a look.

As far as using the images, I’ve done it and can tell you it definitely works. You get the best results when the images ‘complete the story the ads are telling’. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith,
Macintosh, pink lady, and braeburn apples.


TIP: Don’t limit yourself to using images only on that size ad unit, it works just as well with the other sizes, like the 336 rectangle.

Five reasons , which makes your site unprofitable towards adsense

With the huge success Google Adsense has been reaping, there are now
only a handful of sites you?ll see that doesn?t feature Adsense on
their sites. Everyone is hoping that they could make huge earnings
from this pay-per-click affiliate program scheme Google has launched.

While there are many success stories (they are true) of sites that
have generated good income from Adsense, there are still some sites
that couldn?t grasp the real way of making an earning from Adsense.

This is because many people have failed to generate the needed factors
to create a successful site that compliments the features Adsense
provides. Many webmasters just put up or create mediocre sites and
place Adsense on their site and just sits back and waits for the cash
to roll in.

If that is the mentality of a site owner, then he won't earn from
Adsense. Remember, a mediocre site will also get mediocre earnings.

To finally realize the Adsense dream, a webmaster must produce a site
that has the factors and characteristics needed to generate the
traffic and clicks it needs to be profitable. There are many things a
webmaster needs to do to achieve this and be one of the millions of
sites who have successfully done so. But there are so much more things
a site owner has failed to do to make their site more Adsense
friendly.

Here are five reasons why many Adsense sites don?t make money

1) There are no good keywords on the site.

Many sites have failed to do the very essence of search engine
optimization, Good Keywords. The internet has many websites competing
for the attention of the ?netizens? and many sites contain the same or
almost the same subjects, topics or niches. To date, Google is
searching at over three billion sites; good keywords can get you a
good lead above all the other sites.

It is essential that you research well on finding the good keywords
your site can use to generate the traffic and get a high ranking on
the search engines results. If many internet users are directed to
your site, you get a huge opportunity to get great traffic. With
traffic comes the profit.

In making money you must spend some. Invest in a good program that
searches good and proper keywords for your site. These keywords that
people are looking for changes and varies, a good keyword searcher is
an investment that just keeps on giving.

2) The site doesn?t provide a good niche.

To get the attention of the people, you must provide a site that can
perk up the interest of the people. Adsense works well if you maintain
a good number of traffic, you have to keep the people?s interest on
your site and have a group of people to keep coming back to your site
and have them recommend it.

You must also find a niche wherein these groups of people are
interested in. Find the right niche and you?ll find the right group of
people that are willing to spend some money.

3) The site owner doesn?t maintain or update their site.

You can only maintain the interest of a person for a short period of
time. Many websites have failed to keep up the traffic they generate
for their failure to keep their site updated. Immerse yourself in your
niche and try to find out what?s new and what?s hot.

You have to serve something new to the people or if not, try to keep
abreast with the developments of your niche or maybe add some sub-
niches on your site that still pertains to your niche to get new
traffic and keep the attention of your clients in your site.

4) Some website owners don?t provide the full attention to their
Adsense sites.

Many people just see their sites as a way to earn some extra money.
You have to treat Adsense sites as a full size business to make it
big. With the heavy competition you have, a good webmaster should
treat their site as if it is their main source of income but still
maintain a good schedule of their time.

5) Many webmasters have failed to devout time and research to their
Adsense site.

Many elements are needed to build a successful Adsense site. Good
keywords and the right niches can roll in the dough, but this takes
time and effort. It is imperative to devout a certain amount of time
in looking for ways to develop your Adsense site.

The internet is abound of sites that could help your own site. A
little time, money and hard work can spell the huge difference between
a successful Adsense site and a mediocre one.